Cold Tuesday Night in Stoke?

This campaign centres around the rainy night in Stoke idiom, which asks whether top level players could still perform as well in less favourable conditions such as a wet, muddy Tuesday night in Stoke. To broaden brand awareness and engagement, players of all abilities are invited to play in a game in such conditions, an event aligning well with the idea of Dirt is Good and Play On. The campaign builds on the recent partnership between Arsenal and Bukayo Saka to suggest the possibility of his participation in the event to encourage/widen engagement.

Project Type
Campaign Design

Date
2024

Client
D&AD New blood

Building the brand…

The main aim of the project was to create a subtle message, both through the language and imagery. The message of grit and everyday resilience should have remained clear as intended in the brief.

Get in touch!

Josh@jddesignandmedia.com
07745710370